Colleges, FE & HE
How we can help
Having a practical understanding of College requirements and the communication issues that need to be addressed with potential students, students, businesses and the wider community has given us a real insight into creating effective programmes for institutions facing the challenges of new build projects, re-branding and student recruitment. We have devised and managed campaigns that address everything from stakeholder consultation, visualisation and illustration of new buildings to re-brand design and media relations. We are used to working with in-house marketing teams supporting them with a variety of expertise, helping with:
- Marketing Strategy – Bringing the vision together with a timeline that indicates all the milestones along the way – from new College concept to opening celebrations.
- Corporate Identity and Branding – New buildings often bring the opportunity to refresh the College brand. We can support with stakeholder consultation and market research – right through to creative concepts and graphic design.
- Marketing Materials – Course literature – from a leaflet to a prospectus can be designed, photography commissioned and directed, and cost effective print sought and delivered. We also embrace new media and have incorporated CD’s, video and websites into student recruitment campaigns.
- Media Relations – We have much experience in press relations and have worked on behalf of our Colleges to gain them positive exposure in national, regional, trade and consumer press, radio and TV. All our campaigns are measurable and we can demonstrate the results we achieve.
- Issues Management – On occasion things do go wrong! We can act on your behalf, or prepare statements that ensure your messages are voiced and presented to the media in a controlled and effective manner.
- Internal Communications – The challenges of a new-build demands that staff are kept informed and on-side. We can help you with strategy and implementation that keeps them well informed so they feel positive about the changes and valued.
- Corporate and Social Responsibility – Working with local businesses and the community will enhance the reputation of the College. We can work with you to devise win-win programmes that will result in positive publicity for all partners.
Specialist support with Employer Engagement
Developing links with the business community, having a first class understanding of what employers currently need, consulting with them and demonstrating the array of learning opportunities your organisation can provide, will position your institution as a leader in its field and as an authoritative first port of call.
How we can help
Getting your messages across effectively to businesses in today’s uncertain economic climate to offer your vital support is a challenge in itself. Our strong knowledge of media relations can help you with targeted campaigns, locally, regionally and in sector specific press, to promote your expertise in:
- Apprenticeships
- Skills assessment
- Bespoke training
- In-company training
- Qualifications programmes
- Short courses
- Access to government funding
