What we provide

Services

• Marketing Strategy – Bringing the vision together with a timeline that indicates all the milestones along the way – from new College concept to opening celebrations.
  
  
• Corporate Identity and Branding – New buildings often bring the opportunity to refresh the College brand. We can support with stakeholder consultation and market research – right through to creative concepts and graphic design.
  
  
• Marketing Materials – Course literature – from a leaflet to a prospectus can be designed, photography commissioned and directed, and cost effective print sought and delivered. We also embrace new media and have incorporated CD’s, video and websites into student recruitment campaigns.
  
  
• Media Relations – We have much experience in press relations and have worked on behalf of our Colleges to gain them positive exposure in national, regional, trade and consumer press, radio and TV. All our campaigns are measurable and we can demonstrate the results we achieve.
  
  
• Issues Management – On occasion things do go wrong! We can act on your behalf, or prepare statements that ensure your messages are voiced and presented to the media in a controlled and effective manner.
  
  
• Internal Communications – The challenges of a new-build demands that staff are kept informed and on-side. We can help you with strategy and implementation that keeps them well informed so they feel positive about the changes and valued.

 

• Corporate and Social Responsibility – Working with local businesses and the community will enhance the reputation of the College. We can work with you to devise win-win programmes that will result in positive publicity for all partners.
  
  
• Workshops -  Informing  and discussing  strategic educational issues
  
  
• Stakeholder engagement services – developing bespoke materials to allow you to effectively engage your stakeholders, from questionnaire design and distribution through to the facilitation of focus groups

 

• Communication advice and consultation – using our expertise to help you develop a sustainable communications strategy